Sellers want clicks, not cliques. We believe sellers are best served by maximizing exposure to their listing either as a ‘Coming Soon’ listing, or a ‘For Sale’ listing in their MLS. Sellers should be wary of advice that they should limit their advertising campaign to any one portal or brokerage, resulting in fewer buyers, when they can freely promote their property on all portals, at no cost.
We understand a seller’s desire for price exploration and we believe a ‘Coming Soon’ listing is the best way to do that. Using the ‘Coming Soon’ status and advertising these properties to the full open market solves the challenge of achieving price discovery without starting the days-on-market clock and eliminates the need for private marketplaces. ‘Coming Soon’ ensures a fair marketplace where every buyer has equal access to all listings and all information about the property, and every seller has maximum exposure for their home, leading to more eyeballs, more bidders, more offers and oftentimes a higher sale price. … Continue reading “Sellers Deserve Clicks, Not Cliques: Why Maximum Exposure Wins”
