Home Made - realtor.com

Introducing RealAssist™ AI: From First Question to Closing

by Mickey Neuberger on 2nd June 2026

Today is a big day for us at Realtor.com. We’re launching RealAssist™ AI and I genuinely believe it’s one of the smartest, most powerful tools we’ve ever put in a buyer’s hands, one that will only get better over time. Developed in collaboration with Google and grounded in nearly 30 years of Realtor.com buyer intelligence, it guides home buyers from their very first question all the way to closing. Not just search. The whole journey.

… Continue reading “Introducing RealAssist™ AI: From First Question to Closing”

FY26 Q3 (Jan – March) Earnings: Realtor.com Posts Sixth Straight Quarter of Revenue Growth

by Damian Eales on 7th May 2026

In FY26 Q3, Realtor.com delivered 10% revenue growth, its sixth consecutive quarter of growth. We remained the second most visited U.S. real estate portal, according to Comscore. We averaged 261 million monthly site visits, a 31% share of the market, compared to only 12% for Redfin and 6% for Homes.com. We also increased our lead in engagement – Realtor.com averaged 5.3 visits per unique user, compared to 4.8 in Q2, outperforming Zillow by 1.5x (3.5 visits/UU), Redfin by 1.8x (2.9 visits/UU), and Homes.com by 2.8x (at 1.9 visits/UU).

We continued to execute against our product roadmap. In March, we launched the Realtor.com app in ChatGPT to simplify the pre-search stage of homebuying and reach a new incremental audience for our clients. We also unveiled the Realtor.com Market Clock, which gives professionals and consumers a clear, visual read on whether a local market favors buyers or sellers. On the industry side, we are seeing strong early momentum behind Realtor.com+ with continued MLS signings and strong agent adoption.

… Continue reading “FY26 Q3 (Jan – March) Earnings: Realtor.com Posts Sixth Straight Quarter of Revenue Growth”

More Exposure, Less Fragmentation: Why Realtor.com Is Opening Preview Listings to More Buyers

by Damian Eales on 5th May 2026

For 30 years, Realtor.com has enabled an open marketplace where listings are transparent and broadly accessible to consumers. That model is something the rest of the world envies. It gives sellers extraordinary exposure at no cost, gives buyers broad access to homes for sale and the data they need to inform their purchase, and has kept real estate professionals at the center of the transaction.

Markets are always evolving, but our principles stay the same: we support listing transparency; we advocate for independent buyer representation; and we enable real estate agents to fulfill their fiduciary duty to their buyers or sellers. It’s through this lens that we make all of our decisions, including to display Realtor.com Preview Listings sourced from Zillow. … Continue reading “More Exposure, Less Fragmentation: Why Realtor.com Is Opening Preview Listings to More Buyers”

Navigating the “Pre-Search” Phase with the Realtor.com App in ChatGPT

by Mickey Neuberger on 30th March 2026

Today, I’m proud to share the launch of the Realtor.com app in ChatGPT. This new conversational experience helps guide consumers through the “pre-search” phase, that critical, often-overwhelming window where buyers tackle big-picture questions about affordability and lifestyle. When you’re ready to move from brainstorming to browsing, the app seamlessly transitions you to Realtor.com. There, you can immerse yourself in visuals, including videos, photos, floorplans, and our FlyAround feature, and leverage deep market insights that help you truly understand the homes you’re looking at before you connect with an agent.

… Continue reading “Navigating the “Pre-Search” Phase with the Realtor.com App in ChatGPT”

Sellers Deserve Clicks, Not Cliques: Why Maximum Exposure Wins

by Realtor.com on 18th March 2026

Sellers want clicks, not cliques. We believe sellers are best served by maximizing exposure to their listing either as a ‘Coming Soon’ listing, or a ‘For Sale’ listing in their MLS. Sellers should be wary of advice that they should limit their advertising campaign to any one portal or brokerage, resulting in fewer buyers, when they can freely promote their property on all portals, at no cost.

We understand a seller’s desire for price exploration and we believe a ‘Coming Soon’ listing is the best way to do that. Using the ‘Coming Soon’ status and advertising these properties to the full open market solves the challenge of achieving price discovery without starting the days-on-market clock and eliminates the need for private marketplaces. ‘Coming Soon’ ensures a fair marketplace where every buyer has equal access to all listings and all information about the property, and every seller has maximum exposure for their home, leading to more eyeballs, more bidders, more offers and oftentimes a higher sale price. … Continue reading “Sellers Deserve Clicks, Not Cliques: Why Maximum Exposure Wins”

Realtor.com+ Expands to San Diego and San Francisco MLSs as Momentum Grows

by Anna Marie Castiglioni on 9th March 2026

Just one month ago we introduced Realtor.com+ with a clear mission: to build a collaborative search platform that keeps the industry, and the agent, at the center of the experience. The response has been nothing short of incredible.

I’m thrilled to share that we are already expanding Realtor.com+, signing two major California MLSs and bringing the total number of participating MLSs to 18. Building on our successful launch in January with 16 signed MLSs, the newest partners include San Diego MLS and the San Francisco Association of REALTORS® MLS – extending our collaborative search platform into two of the nation’s most dynamic and competitive housing markets and providing 17,000 more agents with access to the Realtor.com+ tools. … Continue reading “Realtor.com+ Expands to San Diego and San Francisco MLSs as Momentum Grows”

FY26 Q2 (Oct – Dec) Earnings: The Most Engaged Audience in the Industry Driving Continued Revenue Growth

by Damian Eales on 5th February 2026

Strong quarterly audience and revenue

In our fiscal second quarter¹, Realtor.com delivered exceptional results. According to the independent industry measure, Comscore², we drove 3.4X the visit share of Homes.com and 2.3X Redfin, while rapidly catching Zillow by closing more than half the visit share gap over the past 18-months. We remained No. 1 in audience engagement — the measure we consider most associated with buyer intent. At 4.8 visits per unique visitor we are materially ahead of our closest competitors.

Our powerful audience is increasingly a result of being part of News Corp. We expertly leverage trusted brands—including The Wall Street Journal, Barron’s, MarketWatch, The Sun U.S., The New York Post, and most recently, the California Post—to strategically extend our brand and content reach to generate high-intent buyers for the listings on our site. … Continue reading “FY26 Q2 (Oct – Dec) Earnings: The Most Engaged Audience in the Industry Driving Continued Revenue Growth”

From Conflict to Concrete: A New Year’s Resolution

by Damian Eales on 29th December 2025

Colleagues,

As we approach a new year, I am asking our industry to make one resolution: let’s recommit ourselves to a shared purpose that unites us – fighting for access for the American homeowner.

Ours is an industry built on problem solving. Yet, too often lately it has been beset by bickering. We have exhausted our energy debating the merits of Clear Cooperation and the demerits of private listings. These debates, while legitimate, have become distractions from larger challenges, and while we argue over how to slice a shrinking pie, millions of Americans are starving for a slice of the American Dream.

It is time to trade our discord for a common chorus. We must align on the one issue that truly matters: Housing Supply. … Continue reading “From Conflict to Concrete: A New Year’s Resolution”

Realtor.com Ends the Year Strong—Making Meaningful Gains and Narrowing the Total Visits Gap With Its Biggest Competitor

by Realtor.com on 23rd December 2025

As the year comes to a close, the results are clear. Realtor.com is gaining share in total visits, deepening engagement, and making meaningful progress in closing the distance with the category leader.

“This isn’t about a single month or a short-term spike,” said Mickey Neuberger, Chief Consumer & Marketing Officer at Realtor.com. “It’s the result of sustained focus on trust, transparency, and building an experience consumers rely on for one of the most important decisions of their lives. More people are choosing Realtor.com, coming back more often, and spending more time with us.”

In a highly competitive real estate search landscape, the data reinforces what we’ve believed all along: when you put consumers and professionals first, growth follows.

… Continue reading “Realtor.com Ends the Year Strong—Making Meaningful Gains and Narrowing the Total Visits Gap With Its Biggest Competitor”

Realtor.com and Movoto Collaborate to Expand Access to New Construction Listings

by Realtor.com on 3rd December 2025

Today Realtor.com has announced it has teamed up with Movoto, one of the nation’s top real estate search platforms. Under the partnership, Movoto will publish Realtor.com’s New Construction listings, expanding visibility for builders and enhancing the home-shopping experience for millions of consumers.

Movoto, a top-10 real estate site, will now receive syndicated builder-direct content—including communities, floor plans, and spec homes. The partnership marks an important expansion of Movoto’s new construction inventory. … Continue reading “Realtor.com and Movoto Collaborate to Expand Access to New Construction Listings”